The TFP Team

David Jones Managing Partner

David A. Jones – Principal (Vancouver)

Earning Clients’ Trust Since 1985

Since 1985, David has endeavoured to deliver results that exceed major indices during the most challenging markets. In good years – and more critically – in challenging years, David’s clients can depend upon his attempt to generate a reasonable rate of return with risk tolerance matched to their financial goals.

David’s clients know him for disciplined attention to detail and follow-through, and TFP benefits from a leadership style that embraces new technology as it honours old school values. Client-centric and proud of it, going above and beyond and doing whatever it takes. It’s how we do business, because to David, clients are family. You’ll like how you’re treated.

Investing isn’t done in a vacuum, but as part of what David sees as a Total Financial Plan designed for clients to achieve three measurable objectives: reducing your taxes by 25-50%, accumulating wealth and then preserving your capital to help you achieve your financial goals.


David’s leadership sets the tone as it raises the bar to a higher level. At TFP we take our promises seriously, and when we make them, we intend to keep them.

David’s specialty areas of focus include, but aren’t limited to, the following strategies:

  • Investment Management
  • Tax Minimization Strategies
  • Retirement Planning
  • Pension Maximization
  • Asset Allocation & Investment Recommendations
  • Insurance Assessment
  • Budget Analysis and Recommendations
  • Debt Reduction Strategies
  • Estate Planning

David is a graduate of Simon Fraser University and his credentials include:

  • Chartered Financial Analyst (CFA Institute)
  • Chartered Investment Manager (Canadian Securities Institute)
  • Certified Financial Planner (Financial Planners Standards Council)
  • Fellow of the Canadian Securities Institute (Canadian Securities Institute)
  • CSC and Conduct & Practices Course (Canadian Securities Institute)
  • Life & Disability Insurance, Level II Agent (BC Insurance Council)
  • Bachelor of Business Administration (Simon Fraser University)


What is the minimum account size David will handle?

David’s services work best for households (of one or more clients) with $500,000 or more to invest.

How long has David been in business?

TFP Investment Counsel was incorporated in 2004. David Jones, the principal, has been in the financial industry since 1985 and previously worked at a national brokerage firm.

How many clients does TFP Investment Counsel have?

Each Portfolio Manager has their own client base. David works with approximately 150 families. Our clients include high profile executives, professionals, business owners, retirees and students. They range in age from young adults to the retired. Our average client is a middle aged person concerned about retirement.

How does David define his investment style?

David emphasizes a long-term value style of investing. He conducts in-house research to uncover champions of various industries at reasonable values. He seeks safety of principal first and a reasonable return second. David adopted this philosophy early in his career.

Does David’s approach suit my investment objectives?

David’s approach suits investors seeking long-term wealth accumulation and capital preservation. He does not engage in short-term speculation. His style is advantageous from an income tax, transaction-cost, and long-term performance perspective. He does not seek to maximise your rate of return; he seeks to earn a reasonable return given your risk tolerance.

Does David hold investments for short or long periods of time? Will there be much turnover?

David invests in stocks with long-term ownership in mind, while constantly monitoring the companies for material changes in their businesses. Turnover is typically low, which means lower transaction costs and smaller tax bills for clients.

Does TFP have policy constraints including rules on maximum weightings, credit quality, maximum industry exposure, etc.?

Your portfolio is constantly monitored for prudent diversification. Generally, an individual company will not constitute more than 10% and an industry more than 20% of your portfolio. For most clients, your fixed-income securities will be of investment grade. Your exposure to each industry is determined by our on-going assessment of the economy and its perceived risks.

Are the performance results compliant with the standards set out by the CFA Institute’s Performance Presentation Standards?

The CFA Institute’s Standards pertain to accounts under discretionary management. The calculation and presentation methods used for your portfolio are the same as the standard prescribes.

How available and easy is it to get information on my portfolio? What do the portfolio statements look like?

Clients have access to their accounts and their investments on-line on a 24/7 basis. The web program presents your portfolio with data fed directly from our custodians. On-line reports of various uses are available (Rate of Return, Realised/Unrealised Gain, Year-to-Date Income, Asset Allocation, etc.).

How available is David to meet and discuss my personal finances?

David will meet with you as often as necessary, with a minimum of one meeting a year. Many clients simply like to drop by from time to time for a cup of coffee. When changes or concerns arise in your life, David makes sure your finances are the last thing you need to spend a lot of time on.

What does David charge for his services?

David charges a monthly fee based upon assets under administration. At your option, you can also subscribe to his Total Financial Plan service, which covers every aspect of your finances (tax-minimisation strategies, estate planning, etc.). The Total Financial Plan service fee varies from family to family and is charged annually. Both kinds of fees are tax-deductible.

How is the fee calculated and charged?

A flat fee is charged based on the assets under management for a family. The monthly fee is debited from your account at the custodian directly. The fee percentage declines with progressively larger accounts. In other words, we work hard to make your wealth grow. Please see David’s Fees. page for more information.

Are there expenses other than the investment counselling fees?

There is transaction cost with every security order (another rationale for our long-term investment approach). A typical Canadian stock purchase/sell is charged $29 per transaction by the custodian. The custodian may also charge an annual fee for administering RRSP / RRIF, TFSA and RESP accounts.

What if I have a complaint?

Your are strongly encouraged to try to resolve any issues directly with your Portfolio Manager. If you are unable to find a satisfactory resolution, please contact the Ombudsman for Banking Services and Investments, an independent dispute and resolution service.

The Advisor Archives

David provides financial commentary in his quarterly newsletter The Advisor. Recent issues are available through the links below. Choose the year you are interested in, and you will find the issues for that year.

David’s investment counselling fees are generally calculated as a percentage of the household portfolio value. His Fee Schedule is regressive and decreases as the size of your portfolio increases. Fees are typically lower than the cost of investing in traditional mutual funds.

David sells advice, not products. You pay for a service, not by commission – and the fee is tax-deductible. Hence, the advice is objective, with no potential conflict of interest.

If you are currently working with an investment advisor (stockbroker), he or she may charge you fees for securities transactions, such as when you buy or sell a stock, bond or mutual fund. On top of commissions, you may pay a fee with mutual funds – the Management Expense Ratio (MER) which is often 2% – 3% (or more) of your investment.

David’s fees are typically charged monthly, in arrears on a pro-rata basis, and deducted from the account. Related accounts, such as spouses or children of individual clients, will be aggregated for fee calculation purposes.

David’s services work best for Canadian residents with $1,000,000 or more of financial assets.

David’s Fee Schedule

Fees are charged as a percentage of Assets Under Management:

Assets under $250,000 1.50% plus GST
Assets between $250,000 and $1,000,000 1.25% plus GST
Assets between $1,000,000 and $5,000,000 1.00% plus GST
Assets between $5,000,000 and $10,000,000 0.75% plus GST
Assets $10,000,000 and over 0.50% plus GST

At TFP Investment Counsel, we are dedicated to ensuring the security and protection of your investments. Our partnership with National Bank Independent Network Inc. (NBIN), a subsidiary of National Bank of Canada, serves as the cornerstone of this commitment.

NBIN, our trusted custodian, not only holds your assets at arm’s length but also records your interests. This meticulous approach to asset custody ensures the highest level of transparency and accountability.

Moreover, as a member of the Canadian Investor Protection Fund (CIPF) and regulated by the Canadian Investment Regulatory Organization, NBIN offers an additional layer of protection for your investments, safeguarding them against potential defaults.

Your assets are never physically held by us; they are securely held by NBIN in a segregated account within their books maximizing the protection of your assets, securities, and records. This allows us to focus on our core mission of providing you with reasonable returns according to your risk tolerance.

We encourage you to review the detailed terms and conditions outlined in the Accounts and Services Agreement and Disclosures from NBIN for a comprehensive understanding of our custodial arrangement and of the fees they charge: